DICK CEPEK PERFORMANCE TIRES & WHEELS RECEIVES PRODUCT EXCELLENCE AWARD FROM FORD MOTOR COMPANY FOR THE 2008 FORD SUPER DUTY PROJECT VEHICLE UNVEILED AT SEMA SHOW, LAS VEGAS, 2007

STOW, OH - November 1, 2007 - Dick Cepek Performance Tires & Wheels has been selected by Ford Motor Company to receive the 2007 Product Excellence award for their 2008 F-250 Super Duty Project Vehicle - Project CRUSHER - unveiled at SEMA Show, Las Vegas, 2007.

"Project CRUSHER achieves a level of excellence that provides a benchmark for other organizations", said Hermann Salenbauch, Director, Ford Advanced Product Creation/SVT. "We were very impressed with this project and the dedication of the Dick Cepek team to the Ford Project Vehicle Program".

This distinguished award has been created to recognize excellence in product development and overall project vehicle execution. Award hopefuls are evaluated by members of the Ford Product Development team, and are measured according to the following criteria: New Product Development, Vehicle Appearance, Marketability/Fit with the Brand, Use of Aftermarket Parts and Accessories, and Display. Dick Cepek Tires & Wheels was one of only five companies that were selected to receive an award in this category.

Project CRUSHER featured the new 38.5x14.50R20 Dick Cepek CRUSHER Radials and the new 20x12 Dick Cepek DC-1 Black wheels. The vehicle also featured amazing products from the following sponsors: FabTech Motorsports, Banks Power, Sony X-Plod, AMP Research, West Coast Customs, Alsa Corp., RoadWire, Line-X, Roll-N-Lock, RBP Grilles, Mag-Hytech, X-Treme Toyz, Atlas Springs.

"We want to sincerely thank Ford Motor Company for this honor, and all of our sponsors, without whom this project could not have been completed," said Don Sneddon, Advertising Manager, Dick Cepek Performance Tires & Wheels. "This was truly a team effort, and a great experience."

DICK CEPEK TIRES & WHEELS INTRODUCES THE ULTRA-AGGRESSIVE CRUSHER RADIAL OFF-ROAD TIRE

Dick Cepek Tires & Wheels is proud to announce the new ultra-aggressive CRUSHER radial. This tough radial features a new dynamic tread pattern that has been specifically designed for demanding off-road traction as well as excellent handling on the street. Off-road enthusiasts will love responsive and capable 3-ply sidewalls and "Skull-and-Cross-Bones" Sidebiters that can take on the toughest terrain.

Advanced radial construction and superior uniformity allow for maximum ride comfort while also allowing greater load ratings and towing capacities. The high-void, self-cleaning tread lugs provide superior performance in mud or snow, and the extra-wide footprint and specialized tread pattern deliver added traction without a lot of noise. For more information on the CRUSHER, including sizes and part numbers, please visit Dick Cepek Tires & Wheels at http://www.dickcepek.com/Crusher_Radial.html

Virtual Tour of Dick Cepek® at 2006 SEMA Show

Dick Cepek Tires & Wheels shows off the latest in advanced radial construction for all- terrain and mud-terrain tires at the 2006 SEMA show in Las Vegas, Nevada. Get a video tour from the show floor with Dick Cepek VP of Sales and Marketing, Ken Warner.

Virtual Tour:
http://truckworldtv.tenmagazines.com/videos.asp?page=tenvideo&aid=3025

Dick Cepek® Introduces The New Mud Country Radial!®

Dick Cepek introduces the Mud Country Radial, an aggressive Mud Terrain Radial in Specialty Light Truck and Traditional Light Truck sizing for trucks and SUV’s. This tire is perfect for owners seeking aggressive off road traction and excellent handling on the street. The Mud Country has 3-ply sidewalls for added toughness and a unique boulder like, stepped tread design to disperse mud and rocks. The Mud Country Radial comes in 24 sizes from 31 to 40 inches tall in rim diameters up to 20 inches to fit almost every light truck application.

The Mud Country Radial Features:

• Advanced Radial Construction for Uniformity, High Mileage and a Smooth Ride
• Self Cleaning High-Void Stepped Tread Lugs For Excellent Traction in Mud & Snow
• Deep Shoulder Lugs Provide Aggressive Traction and Bold Looks
• Aggressive Sidewalls for Added Off-Road Traction & Protection
• Siped Tread Lugs for Better Grip on Smooth Surfaces & Ice
• Cut Resistant 3-Ply Sidewalls and a Full 6-Ply Tread for Superior Strength & Toughness On and Off Road